Apple Store
A Apple Store is a chain of retail stores owned and operated by Apple Inc.Who sell and deal with computers and electronic equipment Apple. From October of 2007, Apple has opened 200 stores, including 172 in 36 states of United StatesTen in United KingdomSeven in Japan and four Canada. Recently, Apple opened its first store in continental Europe, in Rome. Apple ignited the construction of the first Apple Store in Sydney in Australia. In BrazilThere were rumors that Apple would install two Apple Store Sao Paulo in shopping Iguatemi Sao Paulo and Shopping MarketplaceEven confirmed by Carlos Jereissati Filho (owner of shopping malls) [1]. However, the president of Apple Brazil – Alexandre Szapiro – denied that the company has plans to open stores in Brazil. He added that Apple’s Brazil is entering a “new phase” in the country. The first step is the fall in prices in Brazil, already the second is the extensions of the sales channels of Apple stores already established in the country (Extra Supermarket, Fnac, Scott, Etc..), And the creation of facilities for deferred payment[2]. Apple Store Online Brazil debut in October 2009 with serious problems of the home deliveries, which seem to resolve with the time.The site uses as a call for sales shipping within 24 hours, but from the email confirmation for repeated deliveries more than a month. In 0800 service, Option 2 for tracking applications, customers waited about 30 minutes to be served.
Several forums specializing in Mac and others specializing in customer service as Complain Here received numerous complaints. According Complain Here, Apple does not comment or answer any of the problems reported.
The site IPhone Blog said that to offset the more serious cases were being given gifts of comfort, such as headphones with remote control and microfone.A Mac + magazine published a rumor in an article arguing the situation because sales have been underestimated in relation to market . Supposedly, the store sold all the stock scheduled for October and November in a single day, which never confirmed.
