Coca-Cola – 7
Parade Avare, Brazil, 2006.
The advertising for Coca-Cola has had a significant impact on the dissemination of American culture and is often credited with the “invention” of the modern image of Santa Claus (Brazilian Portuguese) or Father Christmas (Portuguese European) as an old man in red clothes and white, just the color of Coca-Cola. Nevertheless, the company began to promote this image Santa only in 1930In their winter campaigns, but using this image of Santa Claus was already common before that.[12] In 1970s, A song from a commercial for Coca-Cola called “I’d Like to Teach the World to Sing (I like to teach the world to sing), “produced by Billy DavisBecame a popular hit single, but there is no evidence that has actually helped increase sales of the product.
[edit] Use of children in advertisements
Coca-Cola has a policy of avoiding using children younger than 12 years of age in their advertisements as a result of a process at the beginning of the twentieth century who claimed that the caffeine of Coca was dangerous for children. However, more recently, this did not stop the company have the audience young consumers. Moreover, it became clear that Coca-Cola is safe for consumption by young children or even for pregnant mothers.
[edit] War cola
During 1980The Pepsi-Cola held a series of television advertisements showing people participating in taste tests in which they expressed their preference for Pepsi over Coca. Coca-Cola ran ads to combat Pepsi, in an incident sometimes called, in the advertising world, “the cola war. One of Coke’s ads compared the so-called Pepsi challenge to two chimpanzees deciding that tennis ball had more fabric. After that, the Coca-Cola has maintained its leadership in the global soft drinks, while Pepsi has managed to pick some regional markets briefly.
